The purpose of this project was to design a poster that grabbed attention and would bring patrons to the Buchanan Annual Best in Show dog show. I created the poster to be family friendly and informative so that viewers would know all the event details.
The result is an eye-catching poster that balances event information with minimalistic illustrations that are appropriate for all ages. The use of hierarchy helps move the eye from detail to detail so that the viewer
is guided intuitively to all the information they need in order to confidently attend the event.
is guided intuitively to all the information they need in order to confidently attend the event.
